Your e-commerce Success Path starts here.
Whether you're just starting out with ecommerce, pivoting your business, or ready to scale your online store, our comprehensive course and vibrant community are designed to guide you every step of the way.
Bring Your Biggest Business Dreams To Life
Confidence to Thrive
Bet on yourself - engage in a community that offers structured support and proven pathways to success.
Find Your Audience
Turn Your Visitors Into Customers
Build A Community Of Raving Fans
Scale Your Sales
Imagine you held the map that would lead you to e-commerce success...
Plus a supportive and smart community to help you along the way.
We’ve been where you are, and we created a path to grow your online store into a business that pays you well.
Here's What's Included
The Inner Circle Classroom
Follow the path to success using these short, actionable lessons that walk you to success one step at a time. Track your growth, and select a templated event to get a burst of sales every month.
Live, Monthly Action Plan Calls
Come away with specific strategies to move the needle in your business, based on your data
A Supportive Community
24/7/365 access to a group of store owners all helping each other succeed. Members share their experience, ask and answer questions, and collaborate.
A Dedicated Inner Circle Group
Never feel lost or stuck. Post your questions in the private Facebook group and get them answered in real time by our Group Mentors – no waiting for days to get the help you need.
Get One-On-One Expert Help
Book a 30 or 60 minute session with an Expert Coach, and get the answers and advice you need. This affordable private coaching is available to members only.
“Done For You” packages available at a fixed price
Spend your time on strategy and growth while the experts set up your technology.
Start Where You Are
The training is built to walk you through the proven path step by step, in the right order, and making the most of every second you spend on your business.
Whether you're just beginning to sell online or you've already had some success and want to get to the next level, you'll start where you are and follow the path.
What Stage Is Your Business?
Tap the button that best describes you and learn how The Inner Circle will help you achieve your goals.
I'm New To Ecommerce
I'm Ready To Grow My Online Sales
I Want To Scale Up My Business
"I founded my business Birdie Girl Golf as a side hustle in 2022 and have been a member of the Inner Circle since August.
This week, I gave notice to my full time corporate marketing director role at the company I have been with for 15 years. I absolutely could not have done this without the inner circle specifically Cathy Hayhurst, Leona Griffin, Tina Bar-On, Claudia Howard and Susan Bradley.
I have a background in marketing but these incredibly smart women helped me consistently do what was needed to grow my business. I had limited time each day and they taught me the areas that would be most impactful for me to focus on.
On the day I gave notice, Cathy scaled up my ads and I’ve had record sales all week. My advice: follow the program, be consistent, don’t get distracted by the latest shiny marketing object and listen to every one of Susan’s podcasts."
-Lindzee Barrera
The Inner Circle is a monthly membership, expert advice, and online course all rolled into one. For less than your monthly coffee budget.
I built this community so no one else would have to go it alone.
Hi, I’m Susan Bradley, founder of The Ecommerce Roadmap. I’ve taught thousands of store owners how to get more traffic and sales in our Inner Circle Member’s Program. Like you, I’m an e-commerce store owner. I’ve grown and sold three successful businesses. I know the challenges you face as you grow your sales, and I understand the rollercoaster of emotions you experience when it gets hard.
Maybe you’re reading this after having spent one too many hours behind a lonely booth at a craft fair that bombed. Or you feel like posting about your business on social media is just shouting into a void. Maybe you’ve even had some success, but are ready to take the next steps and need expert guidance, or you’re pivoting your business to something new and need a plan.
The Inner Circle is the program I was dreaming of when I was struggling to grow my first eCommerce business.
I found a way to systemize what was already working in my business. A plan that is simple, repeatable, and scalable.
I began teaching store owners how to sell their products online in 2016. Since then, our group members are now in control of their sales and have realized their dream of a business that pays them well.
Join us and build a career for yourself that’s in line with your values, set your own schedule, and gain the confidence to dream bigger.
I can’t wait to meet you on the inside.
The Inner Circle isn’t just a course. It’s a community.
The Inner Circle is so much more than the typical e-commerce course with fluffy slogans and pre-recorded trainings that are quickly outdated. We take pride in our vibrant community of store owners sharing knowledge and celebrating each other's wins all along the way.
It's a hub of continuous learning and growth.
We regularly refresh our trainings to reflect the latest trends and strategies in ecommerce and social media, so you always have the most up-to-date information at your fingertips. Our interactive online meetings, held several times a month, are designed not just for learning but for active collaboration and strategic planning. And if you ever get stuck, we offer access to expert one-on-one coaching that’s actually affordable.
Candace Stribling
"Been in the group for about 2-3 weeks. Spent the time reviewing and updating my Google local business profile, merchant center, search console, etc following [Coach] Leona's tutorials.
I got one sale that came from a Google search 20 minutes after finishing the Google tutorials. Just got another one from a local customer last night. This group and tutorials rocks!"
Wendy Aughe
It really works - I am proof. When I first joined I had less than 25 visitors a day to my website consistently. I was getting maybe one or two sales a week and running no ads & not sending any emails at all.
Last year I more than doubled my sales over the previous year & so far, I am on track to double my sales again this year.
Lisa Stice
Before I joined this group my sales were $20k in 2020. I joined in 2021 and started implementing training.
I ended the year at $60k. In 2022. I took Reliable Revenue and ended the year at $126k.
I now have a multiple six figure store. A slow month for me is $10k. This definitely works.
Your Inner Circle Classroom Includes
BUILD YOUR SALES FUNNEL
GET SET UP FOR SUCCESS
MANAGE YOUR WORKFLOW
BUILD YOUR AUDIENCE
GROW YOUR TRAFFIC WITH PAID ADS
CONVERSION
EMAIL MARKETING
TECH TUTORIALS
GET SALES NOW
BONUS LESSONS
"My business has been open almost a year now, and I decided to go through all of the trainings again to see if I have missed anything from when I did it last year. Holy Smokes!! You guys…the nuggets of knowledge I am getting this year is crazy! I am seeing things and understanding things way more because of the year I’ve had under my belt now. I highly encourage you to go through it a second time if you haven’t!! These lessons are amazing!!"
-Tiffany Sjoquist
“I joined the group in January this year, my business was just under a year old and I was getting between 10 and 20 visits to my website each day. Most sales were coming from word of mouth or friends and family and they were inconsistent. I was a bit lost and disheartened and about ready to give up on the whole idea of having my own business.
I’ve worked my way through the modules of Ads Made Easy, Traffic Bootcamp and, last week, Conversion school. And this week - FINALLY! - I have had at least 1 sale every day 🤯. It does work, if you follow the method.
It doesn’t happen overnight and building your audiences does take time and money. I’ve done it steadily and on a relatively low budget but it’s still been a financial struggle at times. The moral of the story is KEEP GOING (and thank god I found TSSG when I did!)
-Charlotte Giffen
5 Signs You're Ready For The Inner Circle
You have a great product but sales are inconsistent.
You know your audience is out there, you just need a roadmap to find and convert them into loyal customers.
You're overwhelmed by the complexity of e-commerce.
And you know you could benefit from a community that offers expert guidance and support.
You have the drive to grow your business but you lack clarity.
You need a plan to track and measure your results, so you know what your next steps should be.
You want to be the expert in your business.
You're ready to dedicate time to learning all facets of ecommerce, including paid ad strategies, email marketing, social media, and search engine optimization.
You recognize the value of investing in yourself.
You want to learn from experienced e-commerce professionals and network with like-minded store owners.
“I joined the Inner Circle a little over a month ago and [I'm so happy] that I did.
I have belonged to two other e-Commerce training groups for over a year and I have learned more in the past month from your team than I did in the entire year from the other groups.
I have done the Big Picture training and the Foundations training and I am currently working on Traffic Bootcamp.
The fact your team all have their own e-commerce stores is what really makes the difference. I feel like the other group leaders and coaches may have had a store a decade ago but they are making their millions off courses and coaching and not selling products online.
I'm also impressed with the group members. Everyone has been so helpful and open to sharing information. It is so helpful to hear other people's stories. I greatly appreciate everyone's vulnerability. Thank you!!"
-Debrah Kemp
Member Stores Include
JEWELRY
CLOTHING & ACCESSORIES
DOG GEAR
CRAFT SUPPLIES
TOYS
SPORTING GOODS
GIFTS
HANDMADE PRODUCTS
SUBSCRIPTION BOXES
BATH & BEAUTY PRODUCTS
CUSTOM POSTERS
ART & PHOTOGTAPHY
FINE ART
STATIONERY
PUZZLES & GAMES
FOOD & BEVERAGE
PET ACCESSORIES
SKINCARE
BOOKS
EQUESTRIAN GEAR & ACCESSORIES
CUSTOM PRINTED GOODS
MENSWEAR
PET PORTRAITS
HOME DECOR
"The Inner Circle covers it all. A big thing to me is having the coaches at your fingertips. Anytime I get stuck on something, I don't worry so much now. Because I know all I need to do is to book a call with a coach and my problem is always solved. It's a God send. Really."
-Brian Furkin
Julianna transformed her one-product store from selling in person to earning 5 figures per month online
FAQ's
Can I cancel at any time?
Who gives advice in the group?
Will I get one-on-one time to ask questions?
Can I get questions answered on weekends?
How often and what time are the live calls?
How often is the course updated?
How much time should I dedicate to learning and implementing the materials each week?
Are there any additional costs to the monthly membership fee?
Do I have to be on Shopify, or use any other specific software?
See What Our Members Are Saying About The Inner Circle
Artist Diane struggled for months with a problem that was solved in just one call with a coach. She's now confident that she always has an expert in her corner.
Meet Your Inner Circle Coaches
Our international team of expert coaches are store owners just like you, and many are longtime members of the Inner Circle. Learn from them in the classroom, in the group, or book a 30-minute call and they'll help you get un-stuck (no matter your timezone).
Tech & Klaviyo E-mail Coach: Claudia Howard
Claudia can help you with:
- Set-up Klaviyo account
- Set-up pop-ups & flows
- Troubleshoot Klaviyo issues
- Klaviyo segments
- SMS set-up
“Claudia is a wealth of knowledge with Klavyio. She also explains any issues clearly so I can understand and has tons of patience.”
Strategy & Traffic: Chontelle Fossey
Chontelle can help you with:
- Defining your marketing strategy
- Analyzing your data
- Optimizing email marketing
- Facebook Ads set-up and optimization
"We covered a lot of ground in 30 mins. Chontelle's post-session email was excellent. She concisely listed the topics we discussed and suggested further follow-up action I could take."
Facebook Ads Coach: Cathy Hayhurst
Cathy can help you with:
- Developing a Facebook Ad Strategy
- Building Warm & Lookalike audiences
- Traffic Ads
- Conversion Ads
- Lead Gen Ads
- Creative Testing
- Understanding Meta Ad results
- Analyzing GA4 data
"Cathy helps me understand FB ads better each time we meet. I have been meeting with [her] regularly for well over a year, and while I still need a lot of handholding, I am getting more confident with my FB ads."
Google Tech & Ads Coach: Leona Griffin
Leona can help you with:
- Set-up Google Analytics GA4
- Set-up Google Merchant Center
- Google Performance Max Ads
- Optimize Google Ads
“Leona is not only brilliant and helpful, but she makes great use of time and has changed the lives of so many of us who are trying to stay in our zone of genius. It's so great to have her as a resource!”
Strategy & Conversion Coach: Tina Bar-On
Tina can help you with:
- Defining your marketing strategy
- Website and messaging audit
- Expert in Shopify themes, apps
- Understanding your analytics
- Creating an ad strategy
“Tina has amazing insight. She makes things simple to understand and implement. I am excited to get to work on her suggestions. Thank you so much!”
Facebook Ads Coach: Melanie Nightingale
Melanie can help you with:
- Finding your audience in Facebook
- Building Warm & Lookalike audiences
- Video ads, engagement and traffic ads
- Understanding Meta ad results
- Conversion ads
“She was so helpful, answered all of my questions, and made me feel like I could really trust her to get advice and talk strategy with.”
Technical Coach for Facebook & Google: Cheri Dufresne
Cheri can help you with:
- Set-up your Facebook pixel
- Troubleshoot Facebook pixel issues
- Verifying your domain
- Set-up GA4 tracking
- Connecting Google Accounts to Shopify
- Cheri can help with both Shopify & Wordpress
"I'm not the most tech-savvy person, and [Cheri] looked over everything in my G4 conversion to ensure everything was set up properly. I highly recommend her to everyone in the Inner Circle"
Social Media & Audience Coach: Melissa Davies
Melissa can help you with:
- Social Media Strategy
- Better results with less work
- Repeatable Marketing Systems
- Understand your marketing analytics
- Content Creation
- Short Form Videos
- Sales Funnels
- Email Marketing
"Melissa really knows her stuff! I took away a lot of actionable items to work on and am looking forward to additional sessions to work on an ongoing strategy."
What I love about the Inner Circle is that we cut out the fluff and give you a proven path for you to grow your sales.
Our top priority is for you to start getting results immediately.
We eliminate the guesswork by showing you exactly what to do, step by step, one lesson at a time.
We answer your questions every day in our Member's only group. When you need a little extra help, or you want to speed up your progress, you can book a 1:1 session with a Coach.
It's the program I was dreaming of when I was struggling to grow my first eCommerce business. I built this community so no one else would have to go it alone.
-Susan Bradley
"I'm so blissfully pleased... Clear, specific actionable training I've spent too much time and money hoping for with other coaches...but not getting it. Thanks to the TSSG Team"
-Cherie Coco
