MEET THE COACHES
They’re an international group of expert store owners and longtime Inner Circle members, ready to help you in the group, the classroom, or on a 30-minute call—wherever in the world you are.
Learn More About the Inner Circle
Tech & Klaviyo E-mail Coach: Claudia Howard
Claudia can help you with:
- Set-up Klaviyo account
- Set-up pop-ups & flows
- Troubleshoot Klaviyo issues
- Klaviyo segments
- SMS set-up
“Claudia is a wealth of knowledge with Klavyio. She also explains any issues clearly so I can understand and has tons of patience.”
Google Tech & Ads Coach: Leona Griffin
Leona can help you with:
- Set-up Google Analytics GA4
- Set-up Google Merchant Center
- Google Performance Max Ads
- Optimize Google Ads
“Leona is not only brilliant and helpful, but she makes great use of time and has changed the lives of so many of us who are trying to stay in our zone of genius. It's so great to have her as a resource!”
Strategy & Conversion Coach: Tina Bar-On
Tina can help you with:
- Defining your marketing strategy
- Website and messaging audit
- Expert in Shopify themes, apps
- Understanding your analytics
- Creating an ad strategy
“Tina has amazing insight. She makes things simple to understand and implement. I am excited to get to work on her suggestions. Thank you so much!”
Facebook Ads Coach: Melanie Nightingale
Melanie can help you with:
- Finding your audience in Facebook
- Building Warm & Lookalike audiences
- Video ads, engagement and traffic ads
- Understanding Meta ad results
- Conversion ads
“She was so helpful, answered all of my questions, and made me feel like I could really trust her to get advice and talk strategy with.”
Social Media & Audience Coach: Melissa Davies
Melissa can help you with:
- Social Media Strategy
- Better results with less work
- Repeatable Marketing Systems
- Understand your marketing analytics
- Content Creation
- Short Form Videos
- Sales Funnels
- Email Marketing
"Melissa really knows her stuff! I took away a lot of actionable items to work on and am looking forward to additional sessions to work on an ongoing strategy."
Facebook Ads Coach: Cathy Hayhurst
Cathy can help you with:
- Developing a Facebook Ad Strategy
- Building Warm & Lookalike audiences
- Traffic Ads
- Conversion Ads
- Lead Gen Ads
- Creative Testing
- Understanding Meta Ad results
- Analyzing GA4 data
"Cathy helps me understand FB ads better each time we meet. I have been meeting with [her] regularly for well over a year, and while I still need a lot of handholding, I am getting more confident with my FB ads."
Technical Coach for Facebook & Google: Cheri Dufresne
Cheri can help you with:
- Set-up your Facebook pixel
- Troubleshoot Facebook pixel issues
- Verifying your domain
- Set-up GA4 tracking
- Connecting Google Accounts to Shopify
- Cheri can help with both Shopify & Wordpress
"I'm not the most tech-savvy person, and [Cheri] looked over everything in my G4 conversion to ensure everything was set up properly. I highly recommend her to everyone in the Inner Circle"
Finance & Operations Coach: Brooke McCallum
Brooke can help you with:
- Third-Party Logistics (3PL) Transition & Assessment
- Automation & Streamlining Operations
- eCommerce Strategy
- Building a Scalable Business Framework
Product Sourcing & Development - Cashflow Forecasting, Budgeting, and Profitability
- Breakeven Analysis
"It's fantastic to have a coach that is also based in Australia, and with a business straddling US and Aus markets. Absolutely perfect for my situation. Brooke has some great ideas to share and explained everything very clearly, and seemed genuinely interested in my business. Thank you Brooke - I look forward to our next session!"
