Ever wish you could just pick one thing and do it really well?

Post on Instagram. Run an ad. Grow your email list. Send your emails. Learn SEO. The list of marketing tactics is endless—and exhausting.

So when someone in our Inner Circle asked, “Which marketing activity contributes most to your business growth?”—it struck a nerve.

What if the honest answer is… all of them?

In this episode of the podcast, Inner Circle coach Melissa Davies of Bike Pretty joins me to unpack what your Shopify data is actually telling you—and why most sales don’t come from just one channel. They come from a sequence of small moments: a scroll, a click, a Google search, a follow, a forgotten cart, an email.

The Reality of Buying Behavior

We all do it. You see a dress in a Facebook ad, do a Google Lens search for similar styles, maybe add it to your cart, follow the brand on Instagram, sign up for an email—all before actually buying the dress.

That’s normal. That’s how people shop.

So if you (as ...