Should You Hire Someone to Make Your Reels? Not So Fast.

Before you outsource your content, hear what coach (and ecommerce founder) Melissa Davies wants you to know.

If the thought of filming Reels or TikTok’s makes you cringe, you’re not the only one. For most ecommerce store owners, video content feels like a time-sucking task they’d rather not touch. So when you finally think, “Maybe I’ll just hire someone to do this for me,” it feels like a relief.

But that quick fix? It’s not always the solution.

This week on the podcast, Inner Circle Coach and Bike Pretty founder Melissa Davies joins Susan to talk about the trap of outsourcing too soon—and what you should do before handing off your content.

Know What You’re Asking For Before You Pay For It

But first, reality check: if you don’t know what success looks like, no freelancer, agency, or influencer is going to deliver it.

Before you invest in someone else to make your Reels (or manage your content in general), you need...