I’m Doing Something Scary, Episode 283

growth podcast Sep 02, 2025

The Scary Thing I Said Yes To — And Why It Might Be Exactly What You Need, Too

It started with a casual conversation. Suzi Dafnis turned to me and said one word: Crete.

A few sentences later, I said yes to something that felt exciting… and terrifying: an 8-day business retreat halfway around the world, with hikes, strategy sessions, and total white space.

And now? I’m counting down the days.

If you’ve ever felt like you need a reset—real white space to clear your mind, reconnect to your goals, and figure out what’s next—this post is for you.

 

Meet Suzi Dafnis and HerBusiness: A Network for Women Ready to Grow

Suzi Dafnis is the CEO of HerBusiness, a business network that supports women entrepreneurs who are ready to step out of hustle mode and into smart, sustainable growth.

With 30+ years of experience, Suzi has built and sold multimillion-dollar companies—and now she helps other women do the same. But not through hype, high-pressure tactics, or nonstop hustle. HerBusiness is rooted in values like clarity, consistency, connection, and confidence.

The women in the HerBusiness network aren’t beginners. They’ve already built something—but they’re looking for the systems, support, and strategy to take it further.

Suzi’s programs—like the HerBusiness Network and her signature Reach Retreat—are designed to help women:

  • Work less and earn more by focusing on the right things
  • Build recurring revenue and create leveraged offers
  • Clarify their ideal client and attract them consistently
  • Surround themselves with a like-minded community of supportive peers 

She’s passionate about helping women stop being the bottleneck in their own business. And she knows that scaling sustainably starts with mindset, systems, and support.

The Trailblazers Retreat is an extension of that mission—offering an immersive experience for women who are ready to step away from the noise and reimagine what’s possible.

 

“[It’s] for women who have blazed trails, they've made a difference to their clients, to their families, to their own lives, through their own business, and they're ready for the next chapter”

 

Her retreats are immersive experiences in bucket-list locations—Hawaii, New Zealand, and this October, Crete. They combine business strategy, mentoring, movement, and community. You leave with more than notes. You leave with clarity.

 

What Makes This Retreat Different

This isn’t a conference. It’s not about slide decks, breakout rooms, or networking games. The Trailblazers Retreat is built for established women in business who are looking for what’s next—and who are ready to carve out the space to figure it out.

Suzi designs every retreat with care. Each one includes:

  • Curated group of no more than 10 women
  • Strategic planning time and mentoring
  • Gorgeous outdoor hikes (think: gorges, mountains, small villages)
  • Time to rest, reflect, and actually think 

 

“There's something powerful about being in a small group of women…who are working at that higher level. The conversations are richer, the ideas are sharper, and the support of each other is all always goosebumps-level.”

 

Past attendees have walked away with:

  • A renewed sense of confidence
  • Clear next steps for their business
  • Lifelong connections with other high-level women
  • The courage to believe again 

Why I’m Going (Even Though It Scares Me)

I’ve known about these retreats for years. I always thought, “Someday.” But after Suzi ran her New Zealand retreat, something clicked.

The truth is: as our businesses grow, we don’t need less space—we need more.

This retreat isn’t about hiking (though I’m hoping I survive the hills!). It’s about stepping outside of my daily routine and reconnecting to the version of myself I sometimes leave behind when I’m busy checking boxes.

Suzi has built something powerful. Every detail—from the accommodations to the hikes to the food—is intentional. She wants the women who attend to feel seen, supported, and stretched in the best way.

 

Who It’s For

Suzi says the retreat is perfect for women who:

  • Have an established business
  • Are ready for a shift (even if they don’t know what it looks like yet)
  • Want a safe, beautiful space to think bigger
  • Value meaningful conversations and personal growth 

Whether you’re stuck, scaling, or simply craving space to reflect, this retreat will meet you where you are—and help you find where you’re going next.

And no, it’s not wildly expensive. Suzi’s kept the price accessible, and the experience is all-inclusive once you arrive.

Want to join us in Crete this October? Click HERE to find out more!

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