Here’s How These Store Owners Are Growing Their Sales, Episode 288
Oct 07, 2025
What Successful Store Owners Are Doing Differently Right Now
(And How You Can Use Their Strategy Too)
You’re about to be a fly on the wall. This episode isn’t just another solo update—it’s a behind-the-scenes conversation from our weekly marketing team meeting. It started with one simple observation from Laurel, our copywriter:
“This year, sales have been a struggle for most store owners.”
But when we thought about it, we realized… that hasn’t been the case for everyone. In fact, inside the Mastermind Accelerator group—a small program for 4-, 6-, and 7-figure store owners—sales are up for many members. Way up.
So what’s the difference?
That’s exactly what we break down in this quick but powerful post.
These Store Owners Aren’t Doing More—They’re Doing Less, Better
The first difference? Focus.
Rather than jumping between tactics, the Mastermind members are:
- Clear on the outcome they want before they start
- Willing to commit their resources (time, money, attention) to just a few key strategies
- Sticking with those strategies longer than most people would
They’re tracking what’s working, analyzing results, and tweaking as they go—not bailing when something doesn’t click right away.
“They’re not giving up on it if it doesn’t work right now… they ask, ‘What cog needs to change in that system to get it to the next level?’” -Cathy (Ads Coach)
They’re Not Working Harder—They’re Working on the Right Things
One thing really stands out about these store owners: They’ve made the shift from working in their business to working on it.
It’s not hustle. It’s not luck. It’s strategy.
They come in with a strategic plan. That means:
- Looking clearly at where they are right now
- Getting honest about where they want to be
- Identifying the gap in between
- Focusing only on what will close that gap
Once they know the plan, everything else falls into place. They stop chasing tactics and start executing on a clear path.
They Come Prepared—Which Makes Support Actually Work
Want to know one of the most powerful things these store owners do?
They come to coaching calls prepared.
“Nobody comes to the group and just says, ‘This isn’t working.’ They say, ‘Here’s what I’m trying, here’s what I’ve done, here are my results—now what?’” – Susan
They don’t need to be perfect, but they’re informed. And that makes the advice they get 10x more actionable.
They also create space to learn from each other. In the Mastermind group, people are constantly sharing what’s working—across industries, offers, and business models. That cross-pollination of ideas is a game-changer.
One Front Door. One Goal. One Big Result.
At a recent in-person Mastermind meetup in Palm Springs, the topic of “front door products” came up—what’s the one product you use to acquire customers?
That one idea has become a major growth driver.
Members like Lisa, Jennifer, and Natalie took that strategy and ran with it. They picked a front door product, optimized it for acquisition, and focused on getting their cost per customer as low as possible.
And it’s working.
“It takes time to develop the strategy; but once you do, you can scale it.”
This isn’t about complexity. It’s about figuring out one thing that works, and then building around it.
They’re Not Just Tacticians. They’re Strategic Operators.
You know what didn’t come up in this meeting?
Tactics.
No one talked about email hacks, social media trends, or new AI tools.
Why? Because tactics are only helpful after you have a strategy.
Inside the Inner Circle, we teach plenty of tactics: how to build your list, what to post on social, when to run a sale. But what sets these store owners apart is how they apply those tactics:
- They define a clear outcome first
- They focus on one or two levers to move toward that outcome
- They commit to the work—and don’t quit early
- They track results, get help when needed, and keep going
- They put themselves in rooms that stretch them, even when it’s uncomfortable
Want to Get There Too?
You don’t have to be perfect. You don’t need to know all the answers. But if you’re willing to slow down and make a real plan, you’re already halfway there.
Start with this:
- Where do you want to be 12 months from now?
- What’s the one thing that needs to change to make that possible?
Once you know that—then you can decide what to focus on, what to measure, and what to do when it doesn’t work the first time.
Because guess what? No one gets it right out of the gate.
But the people who stay with it? They figure it out.
RELATED LINKS:
Growth Strategies from my Mastermind (Part 1)
https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-1-episode-151/
Growth Strategies from my Mastermind (Part 2)
https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-2-episode-152/
Golden Advice from a Multi-6 Figure Maker
https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/
Jen’s Coaching call: The plan for $20K months
https://thesocialsalesgirls.com/jens-coaching-call-the-plan-for-20k-months-episode-264/
How Natalie Built Her Multi-7 Figure Shop
https://thesocialsalesgirls.com/how-natalie-built-her-multi-7-figure-shop-episode-272/
