Organic Sales: Don't miss these 2 strategies, Episode 282

Stop Relying on Ads: Two Organic Strategies That Actually Work

If you’ve been growing your ecommerce business with paid ads, you probably already know the truth: Ads are powerful. But they’re also unpredictable.

The algorithm changes. The cost per click creeps up. And even when the sales roll in, the profit margin can be razor-thin. That’s why organic strategies matter.

They give you control over your customer acquisition. They build trust with your audience. And when done well, they create long-term growth that doesn’t vanish the moment you pause your spend.

In this post, we’re walking you through two organic strategies that consistently deliver—whether you're just getting started or looking to diversify how you drive traffic and sales.

And no—neither one requires a big list, expensive tools, or working 60 hours a week.

 

Strategy #1: Collaborations That Grow Your List and Your Sales

When most people hear “collab,” they imagine influencer giveaways, complicated co-branded bundles, or Instagram Lives with 15 viewers.

That’s not what we’re talking about here.

This strategy is rooted in simplicity—and it works.

One ecommerce store owner we know, Tina, used brand collaborations to grow her email list by more than 1,600 people in a single year. And her store wasn’t huge. In fact, she had just 30 minutes a day to work on her business.

Here’s how she did it:

• She identified brands with similar audiences but non-competing products
  
• They swapped value-packed emails, shoutouts, or shared giveaways
  
• She prioritized lead generation and sales in every collab
  
• She tracked results, iterated, and repeated

And it paid off: not just in subscribers, but in revenue.

 

“Every collaboration got a sale. One of them got eight.”

 

This kind of partner marketing is one of the most underused tools in ecommerce. It gives you exposure to highly targeted new audiences, often with higher conversion rates than cold ad traffic.

Want to test it for yourself? Keep it simple:

• Reach out to one brand you admire
  
• Propose a list-building giveaway or a cross-promo email
  
• Track the results
  
• Rinse and repeat

(Need templates, ideas, and support? Brand Collab Bootcamp https://classroom.thesocialsalesgirls.com/brand-collab-bootcamp is built for exactly this.)

 

Strategy #2: The Simple, Scalable Waitlist Funnel

This one’s for you if you’re selling a subscription box—or anything with a recurring offer.

The core idea is to use a waitlist to gather warm leads, and then nurture those leads with a short email funnel that primes them to buy before you open the cart.

One business owner using this strategy adds 50–100 new subscribers every single month—on autopilot.

Here’s how it works:

1. Drive traffic to a waitlist landing page (through organic content, collaborations, or email)
   
2. Use 2–3 automated emails to tell the story of the product, share behind-the-scenes peeks, and build anticipation
   
3. Open the cart with urgency
   
4. Repeat

It’s simple. It’s scalable. And it’s rooted in psychology.

You’re not just dropping people into a sales pitch—they’ve already heard the story. They’ve seen the value. They’re excited.

 

“We drive traffic to a waitlist, then send three emails before the cart opens. We’re seeding the sale before the sale happens.” 

 

If you’ve ever launched a subscription and felt like you were starting from scratch every month, this funnel removes the guesswork. And it works even when your list is small.

Pro tip: this can be adapted to product drops, memberships, or even seasonal launches. It’s not just for boxes.

 

The Mindset Shift Behind Both

Both of these strategies work because they aren’t designed to chase cold traffic. They’re built to create intentional momentum:

• Momentum through community
  
• Momentum through anticipation
  
• Momentum through trust

Organic growth isn’t slower. It’s stickier. The leads are warmer. The conversions are higher. The customers stay longer. That’s how you build a more profitable business—not just a bigger one.

So if you’re ready to get off the ad hamster wheel and start stacking smart, repeatable strategies?

Start with one of these.

 

Want Help Putting This Into Action?

If the ideas above have your wheels turning, we’ve got two ways to help:

👉 Join Brand Collab Bootcamp (Sept 8–13) — Learn how to plan, pitch, and run a collab that builds your list and your sales. $15, includes templates and coaching. Click HERE!

👉 Join Subscription Box Week (Sept 28–Oct 3) — Learn how to build and launch an evergreen waitlist funnel that sells on repeat. Also $15 and packed with step-by-step guidance. Click HERE!**

Both are low-cost, high-impact ways to turn organic traffic into revenue—without the stress of guessing what works.

The free strategy that got 1600 leads and 34 new customers

https://thesocialsalesgirls.com/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281/

Massive Growth Organically? Yes, you can!

https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/

**This blog link may contain affiliate links, which means I may earn a commission if you make a purchase through my links, at no additional cost to you.  Please read the full disclosure page for more information. Click HERE for our full disclosure statement.