Here’s How You Can Get Sales in December, Episode 294
Nov 18, 2025
Here’s How You Can Get Sales in December (Without Working Through the Holidays)
What if you could plan your December sales now—get predictable revenue when you want it—and still take time off over the holidays?
It’s possible.
Inner Circle coach and ecommerce store owner Melissa Davies (of Bike Pretty) has been through this challenge many times, and together we’ve built a simple, almost done-for-you plan to help you generate sales in December—without the stress or burnout. It’s a repeatable framework you can set up now, so your store keeps making money while you take time off to actually enjoy the holidays.
Why December Still Matters
Most store owners go all-in for Black Friday and then go quiet in December. But that silence can cost you.
Even after the November rush, plenty of shoppers are still in gift-buying mode. Visibility matters—if you disappear, your competitors will fill the space.
The key is to keep showing up with a few well-timed campaigns that are already scheduled in advance so you can rest and keep revenue flowing.
The Done-for-You Plan Inside Get Sales Now
Inside the Inner Circle Classroom, there’s a unit called Get Sales Now—a collection of ready-to-run promotions. The newest training, Get Sales in December, is a complete, plug-and-play marketing plan.
It includes:
- Pre-written email frameworks
- Scheduling guidance so you can plan ahead
- Messaging prompts, subject lines, and timing suggestions
- Built-in urgency and scarcity to trigger buying behavior
You don’t have to reinvent the wheel or come up with something new when your brain is fried after Black Friday. Just follow the plan, schedule everything, and step away.
“My brain is fried after Black Friday. Not having to reinvent the wheel is exactly why I repeat this plan every year.”
Step 1: Decide Your Shipping Cutoff Date
Before anything else, figure out your final shipping day—the last date you can confidently guarantee packages will be sent in time for the holidays.
Melissa’s cutoff is December 14, padded with an extra day or two beyond the postal service’s official deadline. She posts it in checkout settings and in her emails. Susan adds a sticky banner on every page of her store.
That simple date does two things:
- It sets expectations and reduces support headaches.
- It creates built-in urgency—customers suddenly have a reason to buy now.
Step 2: Stay Visible—Even When You’re Off
Once your cutoff is set, plan four email campaigns and schedule them before December starts. These campaigns keep your store visible even while you take a break.
Think of it as a three-phase plan:
- Before your cutoff: Focus on holiday orders.
- Cutoff push: Countdown reminders (“4 days left!”).
- After the cutoff: “Treat yourself” or gift-card campaigns between Christmas and New Year’s.
The magic is in automation—you can pre-schedule everything, so your emails keep working even while you’re sipping cocoa instead of checking Shopify.
Step 3: Use Your Email List — Not Ads
December ads are expensive. Instead, lean on the list you’ve been growing all year.
Send your first email to everyone on your list—even recent buyers. Then resend it (with a new subject line) a few days later to the warm segment—anyone who opened or clicked but hasn’t purchased.
This “second send” often outperforms the first because it targets the most engaged readers.
And no—you don’t need to discount. By mid-December, shoppers’ top priority isn’t price; it’s reliability and speed. They want to buy from a brand that will deliver on time.
“By mid-December, shoppers’ currency changes. They want reliability and on-time delivery from a trustworthy brand. Price matters less than confidence.”
Step 4: Craft Smart, Confidence-Building Emails
Every message should:
- Highlight a bestseller or a small curated collection
- Emphasize trust: returns, guarantees, and clear delivery info
- Reassure buyers with real reviews and testimonials
- End with your shipping cutoff date in bold color
If you’re short on ideas, look at your product reviews to see what customers say they love most—that’s the “currency” your audience trades in. Lead with it.
“Reviews reveal the currency: the real-world benefit people care about. And if you don’t have reviews yet, look at similar products on Etsy or elsewhere to understand what customers praise—specific outcomes, problems solved, moments enjoyed.”
Step 5: Keep Communicating (Even After Your Cutoff)
Once shipping deadlines pass, switch gears:
- Send a “Save Christmas” email promoting gift cards. Melissa’s subject line—“Here’s how you’re going to save Christmas”—gets stellar opens and click-throughs every year.
- Follow up with a “Treat Yourself” campaign after December 26. Encourage customers to use gift money or redeem gift cards.
Both campaigns generate engagement and extra revenue without adding fulfillment stress.
“Expect unsubscribes—ignore the noise; you built your list for this moment.”
Step 6: Simplify Your Message
Final reminder: stop over-explaining.
Focus each email on one clear benefit or story—don’t list every feature or reason to buy. Create a knowledge gap that makes the reader curious enough to click through to your site.
Because you can’t sell if they never click.
“Tease the benefit in the email—“Smells like a luxury hotel”—then let the product page do the heavy lifting.”
The Takeaway
You don’t need new strategies or heavy discounts to get sales in December.
You need a clear plan:
- Decide your cutoff.
- Schedule your campaigns.
- Rely on your list.
- Build trust, not chaos.
Then let it run while you rest.
If you’re an Inner Circle member, open the new Get Sales in December training in your Classroom—it’s ready for you right now. You can have the entire campaign built and scheduled in under two hours.
Give yourself the gift of time off and a strong finish to the year.
RELATED LINKS:
Join The Inner Circle & Get Sales In December
https://classroom.thesocialsalesgirls.com/inner-circle-leads
Do this One Thing and get sales in December
https://thesocialsalesgirls.com/do-this-one-thing-and-get-sales-in-december/
Do this to max your sales this month and beyond
https://thesocialsalesgirls.com/do-this-to-max-your-sales-this-month-and-beyond/
Make your business run without you. Here’s how.
https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/
